Target
audiences are important for the media industry to aim their product at a
specific group of people. To understand the particular target audience is
important because it allows the distributers to focus their marketing on
catching the attention of their audience because their expectations and goals
are the business’ priorities.
In regards to
Young and Rubicam’s classifications of audience, my music video fits into the
classes “reformers” and “explorers”. The “reformers” category is defined by
individuals who seek freedom and enlightenment, whilst still having social
awareness. This type of audience would connect with the M83 Teen Angst song as
this represents teenagers that want to escape their lives.
The “explorers”
category is defined by younger individuals that are attracted to ‘new brands’,
and M83 being a different, newer artist, this group of people will definitely be
the target audience for this.
