4 Types of music videos:
·
The Experimental
·
The Classic
·
The Parody
·
The Deconstruction
The Experimental
The experimental
phase is the period of time of film making that explored and experimented with
how to film a band whilst they were performing. It can also be used to describe
a video that is experimenting with new ways to film a band that is different to
the ordinary way that most directors shoot a music video. The first music video
produced was in 1925 and it was called ‘Gus Visser and his Singing Duck’. It
shows a wide medium shot and the camera is static, this is an experimental
video as no one had done this before. Gus Visser was a comedy artist and the
video consisted of him singing and the duck make a noise at the appropriate times.
A more modern
‘experimental’ music video is ‘Sharkey’s Day’ by Laurie Anderson. This song was
released in 1984 and the music video consists of animation, lots of bright
colours and has a very psychedelic sense to it. This is classed as an
experimental music video because no one has done a music video like this one
before.
Musicals also
influenced in how music videos should be made. The Beatles music video ‘A Hard
Day’s Night’ directed by Richard Lester in 1964 helped form the codes and
conventions of how to film a band. The codes and conventions included: close
ups of the lead singer, cutaways of instruments that are being played, filming
a band together and separately, cutting to the beat of the song and filming a
love performance with multiple cameras.
The Classic
The classic phase of the music videos which established the
codes and conventions in its most successful period, the 1980s. Michael
Jackson’s Thriller is an iconic video, the length of the music video is around
13 minutes and showed a full story completed with dance routines, a song and an
open ending. Thriller was so successful because it was new, 
different
and had Michael Jackson in his prime. MTV also helped Thriller as it was the
first TV channel that played music 24/7. MTV premiered in 1981 with The Buggles
Video Killed the Radio Star. This Music TV channel was very popular as it
played new, unavailable music that the teenagers of this time could listen to.
MTV also increased record sales for the artists, as they were able to reach a
wider audience via this medium, which led to more people enjoying the music.
different
and had Michael Jackson in his prime. MTV also helped Thriller as it was the
first TV channel that played music 24/7. MTV premiered in 1981 with The Buggles
Video Killed the Radio Star. This Music TV channel was very popular as it
played new, unavailable music that the teenagers of this time could listen to.
MTV also increased record sales for the artists, as they were able to reach a
wider audience via this medium, which led to more people enjoying the music.
The parody
The
parody music video involves an artist mimicking another famous music video and
song, changing the lyrics and video slightly to make it comical. The biggest
parodist is ‘Weird Al’ Yankovic. He parodies artists like Michael Jackson,
Nirvana and NWA.
The Deconstruction
The
deconstruction music video consists of elements of other music videos and
combined them into something else. One of the best well-known examples of this is
Madonna’s 1985 video ‘Material Girl’ which was closely shaped from Jack Cole’s
staging of ‘Diamonds Are a Girl’s Best Friend’ from the film Gentlemen Prefer
Blondes. The elements that have been shared between both videos are the men
waiting on the girls with hearts, showing their love and affection for them. The
colour palette that they both use are the same, red background, red hearts and
a pink dress; these symbolise the universal colour of love and affection,
portraying that the protagonist of the female is the one that all the men
around her are devoting their time to. 
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