Wednesday, 13 September 2017

Music Video Analysis - My Chemical Romance, Welcome to the Black Parade

Welcome to the Black Parade is a song by My Chemical Romance, the biggest single on their last album before splitting up. This song from 2006 was directed by Samuel Bayer and has been awarded some titles; it was named one of the Rock and Roll Hall of Fame’s 500 Songs that Shaped Rock and Roll, and has been recognised by MTV and labelled as MTV’s Greatest Music of the Century in 2017.


This song and video ranges over many genres, but it mainly consists of alternative metal punk. It can be compared to Green Days earlier music but injected with a lot more ‘emo’ feel. The main premise of the music video is of a man who is called ‘The Patient’ in a cancer ward and as he is dying he is transported back to a memory of going to a parade with his dad, which is clearly stated with the first lines, ‘’When I was a young boy My father took me into the city To see a marching band’’. This emo punk genre is clearly indisputable through the colour scheme Bayer used throughout the whole video. The whole video is shown in black and white with the only splash of colour evident is the red flowers decorating the parade float that the band is playing on. The director uses a black and white colour scheme to show that this is a memory for The Patient and he has been transported back in time. The black and white theme could also portray binary opposition between life and death, and the red that is vibrant and a contrast to the black and white filter could suggest the pain and anguish The Patient has suffered through with his illness. The genre is also clearly portrayed through the way the band present themselves through extreme close ups of the lead singer Gerard Way black eyeliner and dark clothing of marching band uniforms are apparent which solidifies the punk/emo/metal genre of the song.






This video would fit under the ‘mixture’ category on identifying music videos, this is because there is a live performance element, but also a narrative storyline throughout the video. This could be also seen as an abstract piece of work as it has artistic details that helps to develop the mood and tone that they want to portray. They want to show the memory of going to a parade that The Patient is having, but because he is dying it is showing it in a much more depressing and creepy way. The whole video is black and white with little to no colour, there are close ups of people in very eerie costumes of gas masks, which could be the dream sequence of the original parade The Patient remembers with colourful costumes and masks, but because this is his dream and memory of it, they have morphed into death and decay. There are a lot of cut-away’s to the band and of the lead singer Gerard Way, which constitutes it as a performance piece, it’s short and snappy and on the beat of the song which makes it interesting and a lot more satisfying to watch than the jump cuts being out of control.


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